Agency Search Firm Comparison

When evaluating how your organization will conduct its search for the best marketing agency, there are multiple options available to your organization. The main search options available are an in-house agency search (without a professional search firm), online agency search firms, traditional search firms, and Marketing Sense. With so many options, how do you choose what method is best for your company?

To outline the search options, we have compiled an Agency Search Firm Comparison chart below to highlight the different service features for each option. If you are looking for a true full-service agency search firm that guarantees to save you money and have a significant impact on your organizations bottom-line, there is only one choice, Marketing Sense International.

Search Firm Comparison Chart

	Online Search Firm	Traditional Search Firm	Marketing Sense Inernational
*Agency Certification*
Certification Process	No	No	Yes
Certification Ratio	N/A	N/A	1:4 (Gain Certification)
*Search Costs*
Costs - Labor	$$$	$$	$
Costs - w/o Labor	$$$	$$$$	$
Costs - Service	$0 to $5,000 +	10% + (Total Marketing Budget)	Free
*Search Process Benefits*
Agency - Client Review(s)	No	Included	Included
Compensation Negotiation	No	Included	Included
Complete Marketing Evaluations	No	Limited	Included
Increase - Marketing Effectiveness	Unknown	Unknown	Up to 25%+
Increase - Marketing Efficiency	Unknown	Unknown	Up to 25%+
In-Depth Agency Analysis	No	Included	Included
In-Progress Reporting	Included	Included	Included
Multi-Step Search Process	Yes	Yes	Yes (8-Step)
Operational Evaluation	No	No	Included
Organizational Evaluation	No	Limited	Included
Post Selection Reviews (No Cost)	Limited	Limited	Included
Professional Selection Guidance	Limited	Included	Included
Proven ROI Statements	No	No	Yes
Specific Assigned Search Team	Included	Included	Included
Specific Projects - At Once Per Team	10+	5 or less	5 or less
*Search Support*
1-On-1 Search Support	Included	Included	Included
Support - Durning & After Selection	During	During & After	During & After
*Other Search Features*
Advisory Board - To Improve the Process	No	No	Yes
Educational Seminars	Limited	Limited	Yes
Industry Conferences & Events	Limited	No	Yes
In-House Marketing Staff	No	No	Yes
Professional Alliances	Limited	Limited	Numerous

If you have any questions regarding any of the features listed in this chart, or what search firm model is best for your company, contact our client relations team via the contact form or via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it today for more information.